Command Case Study

Portland Metropolitan Association of Realtors
The Portland Metropolitan Association of Realtors (PMAR) was looking for a way to promote buying a new home and using a Realtor®. They had a budget for paid advertising but needed help developing a strategy for the best way to use it. Command worked with PMAR's Communication Committee and staff to understand their target market, present the best options for reaching that market, and develop fun, creative ads to catch people's attention.



"Command diligently met with our stakeholders and helped us determine a key demographic and theme that would work with our limited advertising budget. The resulting radio ad campaign was well received and a good start to our public relations efforts."

Elizabeth Coffey, Communications Director
Portland Metropolitan Association of Realtors


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