Web Video: Extend Your Brand’s Look & Feel
Using video on your website is more than just posting your latest TV spot or a quick interview with your CEO. While those are legitimate videos to post, effective web video also helps create a look, feel and mood for your brand.
Take the web video on the home page for Villebois, a neighborhood development project in Wilsonville just south of Portland, Oregon. In just a few seconds, the video lets people understand what they can expect from this neighborhood. But it isn’t a standard piece with boring VO, graphics and images.
Take a look for yourself. Does it pique your interest in Villebois?