I came across this quote from neuroscientist Adele Diamond when I was catching up on podcasts from Speaking of Faith from American Public Media:

“The essence of creativity is holding things in mind and disassembling them and putting them together in new ways.” Adele Diamond, neurscientist

She was talking about a thing called working memory, which she says is needed for anything that unfolds over time and for creativity. She also discussed how this basic function is built up over time and helps us develop advance skills in areas like problem solving.

While Diamond was speaking about creativity, her quote can just as easily be applied to problem solving. Disassemble the problem, examine it, and put the solution together in a new way.

It made me think about how creativity and problem solving are really two sides of the same coin. While some problem solving may be highly analytical, if you are also creative you may find a new and better way to solve the problem. On the flip side, being creative without the ability to problem solve can lead to just a mishmash of ideas. Problem solving in that situation allows you to put structure to the creativity which means others will better understand your ideas.

Using video on your website is more than just posting your latest TV spot or a quick interview with your CEO. While those are legitimate videos to post, effective web video also helps create a look, feel and mood for your brand.

Take the web video on the home page for Villebois, a neighborhood development project in Wilsonville just south of Portland, Oregon. In just a few seconds, the video lets people understand what they can expect from this neighborhood. But it isn’t a standard piece with boring VO, graphics and images.

Take a look for yourself. Does it pique your interest in Villebois?

www.Villebois.net